If you’re routing a tour, you can schedule the shows to go public at a certain time. Bandsintown and Songkick have each built up communities of active users, over 10 million members each, who use the apps to track artists and get notified when they come to town (via push notifications and customized emails). You can embed a Bandsintown or Songkick calendar on your website.Įven if you don’t have the embedded calendar on your site, you need to add your shows to these databases. If the price-tag is too high for certain smart link solutions, even free tools like Linktree and Bitly can be super helpful when you want to shorten a link, provide multiple link options, or see what platforms, emails, or ads are driving the most traffic to your event pages. Depending on the service, smart links can also fire retargeting code so you can build ad audiences of people who’ve shown interest in your event. Once you have the ticket link and Facebook event link for your show, create trackable, smart links so you can see how your promo efforts are going.Ī smart link is a sharable URL that automatically directs someone to their preferred destination, and it can sometimes account for their territory, device, and other user preferences. Once the show is booked, here are eleven things that you should do right away to make sure you are set up for success and that nothing slips through the cracks. Negotiated, signed, sealed, delivered, I’m yours! This is an excerpt from Ari Herstand’s book How to Make It in the New Music Business (second edition) - with a few additions from us at CD Baby.Ĭongratulations! You just secured a date at your dream venue.
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